EA Games

Change is part of brass instrumental growth and survival in our late global economy. If an shaping is going to grow and survive, it postulate more than(prenominal) than than conventional strategic stemma curriculums. One of the principal drivers of competition is technological advancements. lodges fucking widen a strong emulous payoff through the strategic hire of information engine room. This white paper lead discuss information engineering (IT) concepts that aim success luxurianty been utilized by former(a) organizations.The purpose is to benchmark how separate companies have successfully utilise information technology and how SaveWithUS can conceptualize these strategies. The center on of IT is not undecomposed on the internal applications or computer strategys that reside on the net rather the pore is the strategic approach that information systems can have to detain the crease plans, goals, and objectives of the organization.Ultimately, a strategic approach to information technology should improve a lodges competitory value, problem intelligence, geld greets, affix margin, streamline business sector processes speed, truth, and reliability, communication, data based decision making, and increase over e actu anyy last(predicate) client value (Mickler, 2008). umteen start-up companies develop a business plan clam up rely heavily on their own jazz when it comes to business decision making rather than facts that an existing come with would use.As the company grows, mis counters become more costly, they ordain rely more and more in information to base sound decisions. SaveWithUS is at the juncture where business decisions need to be based on facts not guesses. To remain matched and profitable, SaveWithUS needs to knock down costs of merchandise manufactured and products purchased for resale. Technology has changed the dash information is captured, stored, processed, analyzed, distributed, communicated and the organ izational al-Qaeda which is used to reduce costs, increase profits, and summation a competitive advantage.The caseive use of information technology requires an organization and cultural change. The most important comp one and only(a)nt in the change par is making the decision to change. If resistance to change permeates, this will lead to the disruption and irrelevancy of what was once a strong organization (CTU Online, 2008). Change is constantly part of business sustainability. Understanding the external business environment can improve the strategic approach that an organization should adopt in a competitive trade. A highly competitive environment includes multiple firms targeting he same market to win the same business.The external environment has takes which business must contend with for survival. Michal Porter has devised a five forces mold that focus on these external pressures. The five pressures ar 1) rivalry among existing competition, 2) threats of successor p roducts, 3) bargaining power of suppliers, 4) bargaining power of channels and end users, 5) barriers to entry. This model can be very helpful to think of competition in its broadest sense which suggests areas for competitive posture.Porters five-forces model hand overs the modelling to judge an organizations position and analyze a business level schema which will describe how an organization competes in the marketplace (Frenzel & Frenzel, 2004). These are just now a few reasons why information technology is the critical infrastructure of any organization. The case study referenced herein is electronic liberal arts (EA), the leading independent exposure game print company, producing popular cognomens much(prenominal) as The Sims, Madden NFL, and Medal of Honor.They as well as publish games based on Hollywood franchises much(prenominal) as the Lord of the Rings, Harry Potter, and The Godfather. Nestled in Silicon Valley, electronic liberal arts is a very successful organiz ation with more than 50 best-sellers that sold more than a million copies each. Many batch would believe that Electronic Arts is a video game increment company which base its success from the rich talents pool of creative people, artists, animators, programmers, and technicians. This is a highly competitive industry and acquiring more competitive every year with a fickle customer base.EA has competitors such as Activision, Take-Two, and Vivendi Games which all sell strong in the marketplace. It would be reasonable to assume they too have a highly bright staff of developers and creative artists. EA is successful because they are the model of a prima(p) management company. According to EA president and COO John Riccitiello, EA pulls it off by honing the way that it develops and markets games by thinking of its products as emotional, cinematic examines, not toys. Electronic Arts is in the business of delivering a total merriment experience.The company built its creativity on a foundation of management compete field ( salter, 2007). EA understands the completive landscape and performs extensive due diligence. Riccitiello has stated, We often know more just somewhat the feature set of our competitions products than our competition does. Electronic Arts discloses that gaining a competitive advantage will not materialize because of slicker graphics, audio, or make better storylines than the competition consumers expect these features to improve over time and that is part of the manoeuvre industry.EA knows that the high-tech imagery features they develop today will only be copied tomorrow which will not provide long-term advantage. EA has strong competitive intelligence, forecasting, budgeting, timing, and methodical project management disciplines. EA uses information technology to store pecuniary data, sales data, important customer data, competitive data, and offer overture to assign this information across business units. EA has the discipline o f sharing best practices and technologies employ intranet libraries.This enables data to become more accurate and to be shared or broadcast faster through a more reliable heart and soul (Mickler, 2008). An e-business strategy can be defined as the electronic government agency of internal and external communications for an organization. Internally, employees can use a cloistered intranet to share information, facilitate knowledge dissemination, management reporting, collaborate with business partners, sales promotions, and competitive intelligence, all of these features and more can be used with the development of an intranet.EA is diligent to understand their customers. They know that what is real to their consumers is what is on TV. Electronic Arts believes in gaining better understanding of their hearing through the use of focus groups. These are non-EA groups of gamers and EA takes their recommendations seriously to the point they will do a apprehend rewrite. Traditionally , the romp industry is male dominated. Industry demographics suggest the target hearing is male between the ages of 16 and 24. EA wants to expand their market beyond the emblematic gaming demographics.However, EA proceeds with caution not to lose current customers that do not want to watch out dumbed down products. When making complex decisions on marketing strategies and tactics, it is important look at hard data to in decision making. instruction technology can provide the means of using marketing intelligence, trends, economic data, competitive market data, technological, demographics, government sources, and cultural and companionable information to provide a solid foundation upon from which to draw (Salter, 2007). employ e-business strategies such as customer relationship management (CRM) tools can direct important customer data to develop products and service specific to their needs, wants, and desires. The leave of their data was a game titled the SIMS which attracts customers of all ages, thus urinate new markets with different set of wants, needs, and desires. In addition, e-business is a means to reduce customer and supplier expenses, meet customer and supplier needs in a defect-free manner, and improve the speed in which these functions can take place. fel lower-rankingship management tools are processes the organization will employ to collect, store, analyze, and distribute information. Information technology offers data mining technique which are the convergence of technologies that provide computations to make sense of all the information stored (Frenzel & Frenzel, 2004). The maturity of an information system in an organization can have a direct effect on the speed, accuracy, and reliability of its data processing. Information technology can excrete the manual logging of paperwork, eradicate human error and increase speed, accuracy and reliability of the information stored (Mickler, 2008).Some of the mundane tasks can become exclusive ly automated through bar code scanners and other technology which will reduce labor costs, increase accuracy of data, and induce store cost verifys (Mickler, 2008). I addition, information technology can improve the manufacturing process firearm meeting customer demands and reduce costs. In an effort to accurately chequer inventory costs, SaveWithUS should consider Just-In-Time (JIT) manufacturing and including technology to help reduce costs. JIT does not use the conventional ways of producing products with large batch sizes at high volumes.The JIT doctrine is where machine operators produce only the items needed, when it is requested, and on time. Information technology also plays a vital role in measuring the return on investment for these new processes (Frenzel & Frenzel, 2004). Computer inventory management systems can control and coordinate delivery of raw materials or components from suppliers with production schedule, thereby minimizing inventory carrying costs. It is ab surd to realize management can not track the destiny of repeat business, the accuracy of the expense of manufacturing costs, and sales goods of sold (CTU Online, 2008).The objective of SaveWithUS needs to be the development of a realistic business strategy that has full support of top management, established clear goals, development of long-term customer relationships, and provides maximum value. Bringing quality value to the customer is vital in the competitive and global business world. A competitive advantage is achieved when an organization has integrated information technology in the business activities with the value range more cost-effectively than the competition.The goal of a business is to sell their products and services and detention customers buying in the future by means of adding value. Customers exchange something of value, such as money, for the products and services an organization produces. Strategic planning allows an organization to recognize how the customer sees the value of a companys product or service and helps better position their goods in the market to make a profit (Frenzel & Frenzel, 2004). Strategic plans will use resources of people, money, facilities, and technical capabilities that are need in order to achieve the goals and objectives.The goal of information technology is to support these efforts and add value of speed, accuracy, and reliability (Mickler, 2008). In the games industry, success, novelty, and great innovative designs do not automatically mean that a company will bonk long-term success. In fact, the annals of the gaming publishing industry is wear away with once triumphant companies that currently are no longer existence. It takes a distinct mixture of success and business savvy to stay undirected and competitive. This review is hypothetical, created solely to fulfill course task requirements.The review of and title of an article depicts Electronic Arts (from now EA) as symbolizeing to entice, the fact i s that they are indeed playing the business game to win. EA is one of the worlds foremost reliant synergistic software developing and publishing company. Since its inception, EA has garnered more than 700 awards for outstanding software in the U. S. and Europe. According to their own on-line locomote opportunity web rank EA(2010) they say that EA markets its products worldwide under quartette grunge logos and has over 33 product franchises that have reached more than a million unit sales worldwide.We will discuss more about their target market audiences in the next two sections. EA see themselves as a company that provides a product to its target market that appeals in the sense of interactive cinematic gaming experience. According to Salter (2002) Computer and video games are a bigger business than the movies, and the biggest force in games is Electronic Arts a company whose blockbuster titles blind millions of customers and generate billions of dollars in sales.As the world l eaders in interactive entertainment we can say that EAs most important competitive advantage is the fact they have lasted 20 years in the business and has garner enough experience to leverage heritage into the entertainment gaming industry. Their other advantage is that they allow their 12 developing studios innovation freedom darn impressing the discipline to meet deadlines. This means that its not all about gaming but also about planning, and management having a good business plan in place and a good vision is for certain a good competitive advantage.This is corroborated by Rabin (2010) when he says that the business plan developed was visionary and had three key elements first, that the creative talent at the company would be treated like artists, involved in the marketing, and mostly revered more than at other companies in the industry second, that they would develop proprietary tools and technology that would enable them to quickly develop their titles cross-platform and thi rd, that they would handle the dispersal to stores. Their primary target market (audience) is the users of advanced entertainment systems.The customary gamers are males in between the ages 16-through 24 year of ages. EA has continue to expand and motivate their traditional demographics As the market expands, their enthusiasts is to figure out how to publish products for people who are not the within the traditional demographic model. The fact is that EAs set up their content to a wide general audience appealing to all key demographic market segments by logically brainstorming their products as an emotional experience, How do they create an emotional experience?The emotional experience is created through offering their target markets a highly targeted campaign bring the opportunity for the user to interact with the game. Its a simple but very radical idea in which the users is part of the cinematic experience, therefore the user does not see the game as a toy but as an appealing realistic experience. Currently, their specific target market audience comprises a wide general range of users utilizing advance game consoles, personalised computer system, video game consoles such as Nintendo, Play Station, Play Stations, and numerous others.Lets clarify one thing about game publishing companies. They are exactly just that Publishers , they dont consider themselves to be developers. The game entertainment publishing arena is quite busy and extremely competitive. Beside having fun and playing games it takes discipline to be creativity and code award winning games. This is a fact that is corroborated by Salter (2010) when he writes that it takes a tough company to make entertaining games. Salter quotes the president and COO of The forgotten verbalism of creativity is discipline, beside discipline it takes a good development team and a good project manager with a sense of scheduling, creating buzz about the product through a hard core marketing campaign.Everything centers roughly information technology especially the discipline of methodically managing their projects, their information technology systems play a large aspect of their success through control collaborative best practices across their an intranet library. In closing in my touch what makes Electronic Arts a potential winner is their ability to take ingenious people who are highly motivated and talented and create excessive amounts of value. Electronic Arts Inc. (EA), headquartered in Redwood City, California, is the worlds leading interactive entertainment software company.Founded in 1982, the Company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, cellular handsets and the Internet. Electronic Arts markets its products under four brand names EA SPORTS, EA, EA SPORTS Freestyle and POGO. In financial 2008, EA posted GAAP net revenue of $3. 67 billion and had 27 titles that sold more than one million copies. We wer e tasked to improve the functionality of the send, both technically and visually.The technical aspects of keeping up with ncreased user demands and features and facilities offered by the site were all dealt with to everyones satisfaction. It was felt that the site architecture and the user experience still left room for improvement, and we have lots to offer to fill this need. It was also important to ensure that the CRM and frontend complimented one another visually. Above all, we wanted the access site to offer an equivalent experience to the Flash site, rather than an alternative one. Our reputation as designers with flair for translating a companys brand onto their website and for creating great user experiences got us this project.We were given the responsibility of revamping the entire site to reflect the brand of the company. Creating a site that was easily scalable and low on maintenance was also one of the primary requirements. We made the site made very light and the dow nload speeds were reduced substantially. Only a few colors were used through most of the site, and two other colours were used where some differentiation was needed. Style sheets were created to keep the considerable amount of content consistent visually. A clean, slightly serious and master key look was given to the entire site.