Logically Proving God Essays - Philosophy Of Religion, Epistemology

Logically Proving God The following paper will provide a sound argument in favor of the existence of God. By demonstrating that an Atheist world cannot account for the preconditions of the laws of logic an Atheist cannot even account for a rational debate concerning the existence of God. The impossibility of the contrary, the best and only proof that the nesesary truth of the existence of God is his revelation of himself to us that makes it possible for us to use logic. This could be translated, using only nessesary truths, into the form of: L: (laws of logic) G: (God exists) if L entails G L ================ G Logic is the laws of reasoning that God has established. If God has established these laws of reasoning that we call logic then how could the Atheist system account for the laws of logic. First they are immaterial and universal, and how could anything immaterial and universal be accounted for in a naturalistic (matter only) universe. Second if God has established these laws of reasoning then there would be no atheism. An Atheist wants to believe in laws of logic which are universal in application, but in order to escape the ultimate implications of this idea ( there is a God who imposes universal standards of reason.), the Atheist will try to maintain that the laws of logic are merely conventions of general agreement amongst them. This is philosophically non-acceptable, if logic were simply a matter of convention, it would be impossible to have any kind of rational debate because either side could win by simply stipulating different laws of logic by convention. Therefore since univer sal laws cannot be changed by convention since they hold constant in all possible worlds is it not fair to say then that there is a God who imposes universal standards of reason. Philosophy

Make your University Admissions Essay Compelling

Make your University Admissions Essay Compelling Make your University Admissions Essay Compelling A compelling university admissions essay can be the difference between acceptance and rejection. Grades are an important part of your application, but they are not the only key component. Your writing will help set you apart from other applicants with similar scores. Knowing how to write an essay will leave a good impression. Think of it as an opportunity to show admissions officers what qualities you have that would make you a good candidate for their school. You have a unique background and set of experiences; your university admissions essay is a way to share all that with prospective schools. The trick is to write a thoughtful, personal paper about a topic that matters to you. Many applicants try too hard to sound smart, or write about topics they don’t care about to look impressive. All you have to do is show yourself as thoughtful and motivated, and that will demonstrate that you have something to add to a class. Use these tips to help craft a strong essay that highlights what you have to offer: Read the instructions In all the excitement, you might forget to thoroughly heed the instructions. Follow the application directions to the letter. Failing to comply with guidelines could lead admissions officers to assume you wouldn’t follow the program’s directions. Stick to page and word count limits. The idea is to organize your thoughts according to the rules. Organize your thoughts Start by brainstorming. Take a piece of paper and jot down ideas. Do some research on different topics and ideas that you might find interesting. Then consider which ideas could combine with one another. For example, you can compare and contrast different ideas. Write a rough outline. Think about how long each paragraph should be to express your ideas clearly. Finally, create a schedule as a guide for how much time to devote to your work. Be controversial Many applicants submit bland, safe essays that don’t take a stand on anything. Discussing politics or religion can be a valid approach! Remember to stay balanced and thoughtful, regardless of your opinion. Present your views on the subject, but be fair and logical. Give reasons to support your position. â€Å"Avoid speechifying.† Higher education is the place for discussion of ideas. Your essay is a tool to present your ideas to an interested panel. Some people look for diversity of ideas, so consider sharing some of yours. Avoid using cliches Looking at other essays as research is generally an excellent idea. However, be wary of other writers’ influence. Precise word choices and unique phrases will help your paper stand out from the crowd. Review your work and delete any â€Å"old hat† statements. Give admissions something that’s all yours and make them take notice. Be careful with humour Jokes can be an excellent way to get yourself noticedbut use this technique carefully. Your idea of â€Å"funny† may differ from that of an admissions’ officer. Avoid one-liners, limericks, and off-colour humour. They may be perceived as unprofessional. Show, don’t tell Avoid simply stating facts and ideas. Admissions officers are more concerned with your perspective on events than with the events themselves. Include specific details and examples. For example, don’t merely mention extracurricular activities. Describe how they made you feel, and what you learned from participating in them. The officers don’t know you personally. Use your words to paint a picture of who you are and what you can contribute to the college or university. Know your vocabulary The words you use demonstrate your mastery of writing, and how well you can make an argument. A university-level essay should display a similar level of vocabulary. Make certain you are using words correctly. Synonyms can have different shades of meaning; the wrong one could sully your message. Find examples of how words are used before using them. Use plain language most of the time. Overusing big words can make your writing seem pretentious. Think of advanced words as a spice, and your ideas as the main dish. Write distinct essays Every university has a distinct culture. An admission essay is a statement that you are a good fit for that particular school. If you’re applying for more than one place, write a distinct essay for each. Some of your points may not apply to every university. Research and learn about their individual cultures, values, and awards. Tailor your work to make it relevant to each unique mission and values. Be concise Applying to university is much like applying for a job. You are given only so much space to show why you deserve a spot. Meet their specifications, but be brief. Admissions officers have to read several essays each day. You have a few hundred words to grab their attention. Be precise, organize your thoughts, and show that you’re respectful of others’ time. Edit The job isn’t done when you have finished writing. Proofreading and editing your essay is an essential step, and can play a major role in separating your work from the crowd. Check the word count and make sure it complies with requirements. Read each sentence to ensure that your thoughts are expressed clearly. Check for spelling, punctuation, and grammatical errors. A thorough read-through will help spot errors, and result in a better submission. Seek a second opinion Before submitting the essay, ask for advice from someone qualified. Sometimes others can spot mistakes a writer might miss. If you can, ask someone with expertise in the admissions process. Ask a teacher you trust to give feedback. Ask only a few select people for help; too much feedback can affect the quality of your writing. Remember, the essay should present your thoughts the way you want them heard. One of the most important things you can do is to start writing early. Give yourself plenty of time to write and finish well ahead of the deadline. Use extra time to fine-tune the essay and make it the best it can be. In case of any setbacks, you have time to edit and rewrite your work. Good writing skills can help in any facet of life, and they are essential for success at university. A good admissions essay is only the first step. Once you are in school, you’ll need those skills to write quality research papers and other projects. Sometimes, a university workload can be difficult to handle. In that case, give a call for help with writing papers and presentations. specializes in quality academic writing. For quality research, an organized layout, and logical reasoning, get our writing team on your side.

Managing Organisational Communication Essay Example | Topics and Well Written Essays - 1000 words

Managing Organisational Communication - Essay Example Movement through sequence is characterized by one or more of the parties making concessions in return for concessions being made by the other party (or parties). What the parties do is trade-off' some part of their original negotiating position. This process continues until the parties either reach a point of agreement--i.e. they are prepared to accept the position of the opposing side--or a stalemate is reached. (Susskind and Cruikshank, 1987). Principled negotiation is arguably harder for those in a position of relative power to achieve than for those who have less power in the relationship. For example, a director heading a team of 40 sales and marketing staff has the final say when it comes to decisions - but if that decision leaves the staff feeling unfairly treated, the director has not achieved a good result for the staff, themselves or the firm. Ethics is a set of moral principle and values. Ethics is no longer a purely personal concern. Nor is it something that organizational leaders can take for granted. Today, a well-tuned sense of the ethical has become a 'must have' for those in business wishing to create and belong to sustainable enterprises, as well as for the average person in the street who is concerned about who they work for, who they buy from and who they invest in. Therefore we have written this primer. WHAT IS CSR The ethic of corporate social responsibility has been described as "the alignment of business operations with social values. CSR consists of integrating the interest of stakeholders--all of those affected by a company's conduct--into the company's business policies and actions." Fundamentally, socially responsible behavior internalizes all external consequences of an action, both its costs and benefits. Ultimately, the corporation is only a reflection of consumers' demands and priorities; true social change necessarily involves changes in consumers' demands. Voluntary CSR is really nothing more than corporate advertising that makes consumers aware of new products with features for which they are willing to pay. Although CSR advocates portray a profit-centric corporation as socially irresponsible, the opposite is true. A profit-centric firm provides the optimal amount of socially responsible behavior. Although concern with ethics and CSR has always been a part of doing business, business leaders today are beginning to think about ethics as a set of principles and guides of behavior rather than a set of rigid rules. In this sense, business ethics is not only an attempt to set a standard by which all of the employees of a company can know what is expected, but it is also an attempt to encourage employees, managers, and board members to think about and make decisions through the prism of a shared set of values (Coors & Wayne, 2005). Q7 Part (b) A discourse that seeks to persuade or convince is not made up of an accumulation of disorderly arguments, indefinite in number; on the contrary, it requires an organization of selected arguments

Starbucks Case Study Example | Topics and Well Written Essays - 3000 words

Starbucks - Case Study Example However, today the luxury industry has seen some dramatic changes in changed market conditions. Increase in global competition has changed supply and demand patterns for the market according to Roux and Floch (1996) whereas Arghavan and Zaichkowsky( 2000) feel that it is counterfeited luxury goods that has changed the market conditions. Some feel that economic hardships have also changed market conditions. The changed market conditions have raised new challenges for marketing strategists of luxury brands. One thing is clear that no brand can claim that it is recession-proof even though one can find many instances where luxury brands have done well during recession. For instance, Rolls-Royce reported an increase in its in sales in 2008 and Hermes, a designer bag maker is also faring well. Luxury brands have to discover new and different ways in order to stay ahead. Luxury goods marketing men have to become more creative and cost conscious in order to make a success of the brands. Patrick Chalhoub, Joint CEO, Chalhoub Group, feels that in times of recession companies must have the ability to adapt and compete in the changed circumstances. According to him, "Times of recession bring an emphasis on change for both product and brand. Some of them may not have the capacity to adapt, compete or reinvest, while others will thrive in these circumstances†. Starbucks can be taken as an example on how things can go wrong in changed conditions. Starbucks Corporation that was founded in 1971 has its headquarters in Seattle, Washington. This chain of coffee houses saw tremendous growth and success and by 2007 had more than 15000 stores around the world. But suddenly in 2007 its performance slipped and its share prices began to decline. A combination of reasons, recession and overexpansion among them, was the cause of this decline. It had to bring back Howard Schultz to revive the company. This paper discusses the challenges of

Legislation and common law responsibilities Essay

Legislation and common law responsibilities - Essay Example The responsible thing to do is to report the incident to my superior right away and to administer the appropriate first aid. The centre’s physician will be called upon to check if Isabella will suffer ill consequences of her ingestion of the milkshake, which has dairy products she is allergic to. Isabella’s parents will also be informed of the incident and the action taken to repair the damage, if any. Isabella’s family will be asked to complete a complaint form and raise the concern with the center director. The meeting is documented. Then the side of the concerned staff member the parent is complaining about is heard by the director, and likewise documented. Then the director acts as an arbiter when she calls a meeting for the parents and the staff concerned, in which the discussion is likewise documented. The director will try to arrange for a settlement of the complaint. However, if the complainant remains unsatisfied, then they could take it up to the manage ment committee. Uncle Paul may be a close relative of Eleni but since he is not listed as an authorized person to collect Eleni from the center, he is restricted from taking her without the permission of Natalie, Eleni’s mother. To validate his claim, Natalie must be contacted to verify if indeed she has given him permission to take Eleni to the party they are supposed to attend and remind her to inform the center next time an unauthorized person is given permission is to pick up Eleni to prevent any incidences of unnecessary waiting.

The Customer Satisfaction By Measuring Service Quality Tourism Essay

The Customer Satisfaction By Measuring Service Quality Tourism Essay The measurement and management of service quality are fundamental to the survival and success of service companies Legcevic, 2008. The hotel sector is a large segment of the service industry which provides services and accommodations to a wide range of customers. To make sure that a hotel is satisfying its customers needs, it is necessary to measure service quality periodically to identify areas in need of improvement. There are several methodologies used for measuring service quality, but this research study shall employ one of the more popular models called the SERVQUAL model. This theory was developed by Parasuraman, Zeithaml and Berry. They were early researchers studies about the concept of quality (Jain and Gupta, 2004). The SERVQUAL model was created to measure service quality as perceived by the customer (Parasuraman et al., 1985). According to Shangri-La Hotels Annual Report of year 2008 and 2009, the occupancy rate of the Shangri-La Hotel, Bangkok has declined continuously (Shangri-La Asia Limited, 2008, Shangri-La Asia Limited, 2009). The most likely cause of this problem is the political instability that hit Thailand recently. On the other hand, it is possible that this decline in the number of customers was a result of a decline in service quality. Even though the Shangri-La Hotel continued to emphasize customer needs and provide excellent service to their customers, it is still crucial to measure service quality to ensure that the customers are satisfied with the hotels services and responsiveness to customer needs. The result of measuring service quality also helps management to understand exactly what their customers expect from the hotel and the level to which they are satisfied with their experience at the hotel. This measurement model functions as a tool to promote communication between the hotel man agement and their customers. This research was conducted to observe customer perceptions about hotel services by measuring service quality using the SERVQUAL model at the Shangri-La Hotel, Bangkok. The benefits of this research are not just to understand the level of customer satisfaction; but moreover, it can use as a guideline to enhance service quality and promote customer loyalty. Title of project: A Study of Customer Satisfaction by Measuring Service Quality; A Case Study of Shangri-La Hotel, Bangkok Statement of research problem: A continual decline in the number of hotel customers over the past few months has had a direct effect on the hotels income. The main factor which is believed to have caused this decline was internal political instability in Thailand. In an effort to transform a crisis into opportunity, this is an appropriate time to observe customer perceptions of service quality in order to help hotel management improve quality and prepare their business for when the situation returns to normal. Project objectives: The objectives of this research are as follows: To measure service quality of Shangri-La hotel, Bangkok by using SERVQUAL model, To understand the relationship between customer satisfaction and service quality, and To gain a clearer understanding of customer perceptions of service quality from Shangri-La Hotel, Bangkok in order to improve hotel service quality in the future. Conceptual framework Reliability SERVQUAL Dimensions Responsiveness Assurance Customer Satisfaction Empathy Tangibles Scope of the study: The scope of this research focuses on measurement of service quality at the Shangri-La Hotel, Bangkok by using the SERVQUAL model which considers service quality from the following five dimensions: a) reliability, b) responsiveness, c) assurance, d) empathy and e) tangibility. The sample population would be a random sample of 100 hotel customers during the period from June to July, 2010. The survey technique would employ the use of questionnaires. This study focuses on the relationship between customer satisfaction and service quality. Definitions of terms used in the study: SERVQUAL model: An instrument for measuring service quality comprised of five dimensions such as: a) reliability, b) responsiveness, c) assurance, d) empathy and e) tangibility. Parasuraman summed up that customers perceive service quality by comparing their expectations with the actual organizational performance, and they evaluate service quality in different dimensions (Parasuraman et al., 1988). Service Quality: A product or outcome of all the staff managers of the Shangri-La Hotel, Bangkok working together to satisfy their customers. In other words, high-quality service is a service that meets or exceeds customer needs and expectations (Wisniewski, 2001). Customer Expectation: is prediction service of customer that hotel should be provide to them. Predict service directly influence customer satisfaction evaluation (Zeithaml et al., 1993) Customer Perception: A feeling or sense possessed by the customer which is derived from their experiences at the hotel. Customer Satisfaction: The level to which a customer perceives that their expectations were met in the transaction with the hotel (Hallowell, 1996). Assumptions: A customer who receives a high level of service quality from the Shangri-La Hotel, Bangkok is more likely to be satisfied with the overall level of service at the hotel. Limitations: Size of sample: The political uncertainty in Thailand during the past several months resulted in a decrease in the number of tourists all over Bangkok. Furthermore, the occupancy level at the Shangri-La Hotel, Bangkok has been suppressed due to a reduction in room availability for internal renovations. The limited number of hotel customers may limit the sample size, leading to sample error. Time frame of data collection: The time frame is a major problem for this research because the research time table is quite short, especially considering that this season is the low season for tourism in Thailand. Since the tourist numbers are much lower than during high season, it could be difficult or impossible to reach the appropriate sample size. Human ethics considerations: This research is being conducted for educational purposes to learn about customer satisfaction at the Shangri-La Hotel, Bangkok. For this reason, the hotels management is allowing researchers to collect data from their customers. Therefore, the researchers should not force the customers to complete the questionnaire if they are hesitant. The questionnaire is being designed so that it does not contain sensitive items which would make customers feel uncomfortable. Practical significance: Measuring service quality is more difficult than measuring the quality of manufactured goods because the nature of services is intangible (Bergman and Klefsjo, 1994). The SERVQUAL model is an efficient tool to help measure service quality and clarify customer satisfaction. The result of this research would be useful for the Shangri-La Hotels management and staff members so that they can better understand their customers level of satisfaction with perceptions about the hotels services. It will help hotel management in their efforts to maintain and improve hotel service quality. In addition, other hoteliers and organizations within the service industries sector could adapt this research to use as basis for studies into their own organizations. Background information: Shangri-La Hotels and Resorts is a well-established Asian hotel chain in major cities throughout Asia, Oceania and The Middle East. The headquarters is located in Hong Kong. Shangri-La Hotel, Bangkok is one property of many properties of Shangri-La Company, located in the Silom district, has a total of 799 rooms including serviced apartments and other facilities such as restaurants, conference rooms, spa, swimming pool and tennis courts (Shangri-La Hotel, 2010). Shangri-La Hotel, Bangkok is located in a convenient place next to the Chao Phraya River which is the main river of Thailand, and is only half an hour from Suvarnabhumi Airport and 10 minutes away from central business by BTS Skytrain. For these reasons, this hotel has the ability to attract numerous tourists. Furthermore, Shangri-La Hotel, Bangkok is connected to Sathorn Pier, so tourists can take public boats or long tail boats to travel to and visit several kinds of tourist attractions easily such as the Temple of Dawn, the Grand Palace, the Flower Market and Khaosan Road. There is a high diversity of tourism industries which promote the economy in this district and along this river. However, in recent years, the Thai economy has experienced difficulty for a variety of reasons. Figures 1 and 2 compare the performance of Shangri-La Hotels and Resorts in the period from 2007 to 2008 with the period from 2008 to 2009. Figure 1: The Shangri-La Hotel Weighted Average Room Yield 2007-2008 Source: Shangri-La Asia Limited (2008) Figure 2: The Shangri-La Hotel Weighted Average Room Yields 2008-2009 Source: Shangri-La Asia Limited (2009) The figures above show that there was a significant decline in the performance of Shangri-La Hotels and Resorts, Thailand in 2008 compared with 2007, and this decline in performance continued into 2009 with a drop on average room occupancy. According to the 2008 Shangri-La Asia Limited Annual Report, occupancy and RevPAR for Shangri-La Hotels decreased in 2008 by 15 and 10 percentage points respectively (Shangri-La Asia Limited, 2008). Moreover, the overall weighted average RevPAR for Shangri-La Hotel and Resorts Thai properties decreased a further 11 percent in 2009 (Shangri-La Asia Limited, 2009). The global financial crisis, the extensive renovations at the Shangri-La Hotel, Bangkok and political uncertainty are cited as the main reasons for this decline. Literature review: There are several pieces of literature regarding studies of service quality which say that if a customer had a pleasant service experience, they would probably use that service again and would be likely to invite their friends or tell someone else to utilize those same services. In the same way, if customer had a poor service experience, they generally never forget about it, and many customers will complain and go elsewhere (Assael, 1987, Farrington et al., 2009, Peter and Olson, 1987). Word of mouth is a powerful communications tool. Customers may tell others whenever they experience poor service quality, and this would have a direct effect on the organizations image resulting in an eventual decrease in revenue. The power of this communications tool has always been evident from the past until the present. Consequently, organizations must always ensure that their service quality is the most pleasant and best to generate customers satisfaction. This is because the backbone of service organization growth is not just a high quality product or pricing strategy, but it is also the combination with good customer service. When customers receive good service the outcomes are positive(Farrington et al., 2009). Nowadays, companies increasingly emphasize service quality and customer satisfaction throughout, so that they can increase customer loyalty, because it has determined that high customer loyalty is key to success in their market segment(Cronin et al., 2000). Service quality is widely studied and useful in service industries(Carman, 1990, Collier and Bienstock, 2006, Cronin and Taylor, 1992, Cronin et al., 2000, Gronroos, 1984, Parasuraman et al., 1985, Parasuraman et al., 1988). Many scholars have taken an interest in service quality issues because of their intangibility, which makes them very difficult to measure (Bergman and Klefsjo, 1994). For these reasons, several researchers created a model to help clarify the measurement of service quality. The most popular and extensively used models are Gronroos Service Quality Model and Parasuramans Gap Model (Legcevic, 2008). It could be describes of each model as following; Gronroos Service Quality Model splits customer perceived service into two dimensions: 1) technical quality, and 2) functional quality (Gronroos, 1984). 1) Technical quality or outcome quality is what customer receives as outcome of the process in the resources. Functional quality is how customer receives from technical outcome (Legcevic, 2008). Parasuramans Gap Model indicates that five gaps exist between management and customers during the service delivery process (Parasuraman et al., 1985). For my research, I will employ the SERVQUAL scale by using gap scores to help measure service quality. Service Quality: Today quality become recognized as a strategic tool to enhance and improved business actual performance both of goods sector and service sector. The key factor to success in service industry is service quality. The purpose of service quality is to satisfy the customer. Hence, service quality and customer satisfaction influence each other. As mentioned in the beginning, service quality is defined as a product or outcome resulting from all members in the organization trying to satisfy their customers (Wisniewski, 2001). Service quality also could be defined as crucial decision-making criteria for service consumers (Cronin et al., 2000). Customers evaluate service quality by comparing organizational performance with their expectations (Zeithaml et al., 1993). However, Parasuraman proved and indicated that there is a problem with customer perception of service, because five gaps exist between the customer and the service provider during service delivery. The figure below illustrates the Service Quality Gap Model by Parasuraman. Figure 4: The Service Quality Gap Model Source: Parasuraman, Zeithaml, and Berry (1985) According to figure as above, it could be describes each gap as following; Gap1: Service provider not knowing what the customers expect Gap2: Service provider not selecting the right service design Gap3: Service provider not delivering to service standard Gap4: Service provider not matching performance to promises Gap5: The difference between customer expectations and customer perceived service (Legcevic, 2008) A gap which may occur between customer expectation and customer perception is not the only measurement of service quality. However, it is a determinant of customer satisfaction or dissatisfaction. If the service providers response to customer needs is below their expectations, the customer would estimate that the quality is low. Measuring the gap between expected and perceived service is a routine method of utilizing customer feedback(Pizam and Ellis, 1999). SERVQUAL Scale: The main benefit of the SERVQUAL instrument is that it helps management to measure the quality of service by comparing customers expectation of service and customer perceived service which categorizing each problem facet into five dimensions. It lets them classify the problems into dimensions, helping management to focus on the problems and improve service quality in the right way when some elements of service are found to be lacking. The SERVQUAL model was created by Parasuraman, Zeithaml and Berry in 1985. The 1985 version consisted of ten dimensions. The model was further developed, and in 1988 it was refined into five dimensions. The SERVQUAL model has been widely used as an efficient instrument for measuring service quality in many service industries (Asubonteng et al., 1996). The five dimensions are: 1) reliability, 2) responsiveness, 3) assurance, 4) empathy and 5) tangible. According to Parasuraman, Zeithaml and Berry (1985), they defined each dimensions as follows: Reliability: Ability to perform the promised service dependably and accurately Responsiveness: Willingness to help customers and provide prompt service Assurance: Knowledge and courtesy of employees and their ability to inspire trust and confidence Empathy: Caring, individualized attention the firm provides its customers Tangible: Physical facilities, equipment, and appearance of personnel The most important dimension that the customer used to evaluate service quality is the reliability dimension (Legcevic, 2008). Parasuraman developed a set of questionnaires using 22 parallel questions to measure customers expectation of service and customer perception of service in the five dimensions. The measurement uses a Likert Scale with seven levels ranging from strongly agree to strongly disagree. The service quality measurement of each pair of questions uses performance minus expectation. A positive score represents positive service quality (Parasuraman et al., 1988). Quality = Performance Expectation Nevertheless, there are numerous of academic studies which do not support these five dimensions. These studies determined that problems occur with this measurement method. Chen (2008) argued that SERVQUAL should add more dimensions to give the result more validity and credibility (Chen, 2008). Carman (1990) argued that each dimension should not be general because each service industry is different. Therefore, this model could not be used in the same format across industries (Carman, 1990). Although, there are weak points existing in SERVQUAL model, the concept of dimensions is still useful and when anyone interested in service quality issue, one choice which remind is SERVQUAL scale because its great to demonstrative power (Jain and Gupta, 2004). Then, it is used frequently today. SERVPERF Scale When discuss about SERVQUAL scale, it can not forgot to talks about SERVPERF scale as well. SERVPERF is one of service quality measurement scale. The results of both scale (SERVQUAL and SERVPERF), when compare these method to each other, the result which occurs are quite similar. However, there are differences in measuring process. Moreover, it is difference in reliability. To classify divergence between SERVQUAL scale and SERVPERF could be concise explain as following; SERVQUAL use customers expectation of service and customer perceived service to find service quality while SERVPERF use only customers perception for consideration. Cronin and Taylor (1992) compare between these two scales a found that SERVPERF is enough for measure service quality. However, the SERVQUAL scale is effective than SERVPERF scale because it provide more pragmatic diagnosis of service quality (Jain and Gupta, 2004). Customer Satisfaction: There are plentiful researchers studies on customer satisfaction. The definition of customer satisfaction is also diverse. Pizam and Ellis(1999) states that customer satisfaction is a psychological concept relating to a feeling of pleasure and well-being which is a result between needs in mind and an appealing product or service (Pizam and Ellis, 1999). The sense of satisfaction brings about positive attitudes which leads a customer seek that satisfying experience again (Assael, 1987). Customer satisfaction also has an influence on corporate survival. Naumann (1995) states that in order to attract a new customer, an organization has to pay costs in the form of time and resources equal to approximately five times that which is necessary to retain an existing customer (Naumann, 1995). Therefore, it leads the organization to determine quality as the ability to retain existing customers. However, not every customer will perceive the same level of satisfaction with the same level of service, because their sense of satisfaction is related to word of mouth communication and their past experiences (Pizam and Ellis, 1999). All people have had different experiences, thus they also have different objectives, needs and expectations. To ensure that the organization provides a high level of service quality, customer satisfaction surveys are necessary. Parasuraman, Zeithaml, and Bery (1994) suggested that product quality, service quality, and price are each factors that encourage satisfaction (Parasuraman et al., 1994). Customer loyalty develops when customers become satisfied with these different factors provided by the organization (Farrington et al., 2009). The following is a conceptual framework showing the connection of each element which involves customer satisfaction. Figure 3: A Conceptual Framework for the Effects of Perceived Product Quality, Service Quality, and Pricing Fairness on Consumer Satisfaction and Consumer Loyalty Customer Satisfaction Product Quality Perceived Product Quality Perceived Service Quality Service Quality Customer Loyalty Perceived Price Fairness Price Source: (Bei and Chiao, 2001) Understanding the critical elements described above, how they are related, and how they help the organization is a foundation to success in the service industry. Data required: The data required for this study would be based in information collected from Shangri-La Hotel, Bangkok customers. This research also requires the use of SERVQUAL as the main model to help measure service quality. Furthermore, may utilize some other theories from journal articles and textbooks which are related to this research. Other sources of information may include Shangri-La Hotel and Resorts information, particularly with regards to general information and occupancy data as required supporting in this research. Data sources: This research will utilize the following two types of data: Primary data: The primary data for this research will be collected from 100 hotel customers who stay at the Shangri-La Hotel, Bangkok for least one night. The guests will be selected by simple random sampling technique, and they will fill out questionnaires regarding hotel service quality. Each questionnaire shall contain three parts: the first part will be general information, the second part will be about the expectations, perceived service quality and third part is level of satisfaction of the customer. Secondary data: The secondary data will be gathered from literature such as journal articles, textbooks, Shangri-la Hotel, Bangkok data and hotel website sources. The process of data collection shall be conducted from June to July, 2010. Data collection techniques: This research would be collects the data from 100 of customers of Shangri-La hotel, Bangkok who stay at the hotel at least one night. The researcher would be select population sample by employ random sampling method and using questionnaire as the tools. The measuring service quality instrument in this research is SERVQUAL. The questionnaire composes of three parts as following; First part is about demographic data of customers (gender, age, nationality, occupation, reason for stay, how often that they have been stay at Shangri-La hotel, Bangkok and why they selected here as a place to stay). Second part, it would be focusing on customers expectation of service quality (customers expectations) and received service quality (customers perceptions), in this area customer would answer both of these two aspects into SERVQUAL dimensions. This research would use Likerts scale to measure into five point scales. Likerts scale is a instrument to help measure attitude and opinion (Laerhoven et al., 2004). On the customers expectation question side would be ask customer to rate ranging from Very unnecessary 1,2,3,4,5 Very necessary. On the customers perceive service question side would be ask customer to rate ranging from Very poor 1,2,3,4,5 Very good. Third part would be ask customer one question about their satisfaction of overall hotel service quality. In addition, researcher would leave the area for customer to add any recommendation. Data analysis: As for this research would be use SPSS program (Statistic Package for Social Science) to help analyze questionnaire survey. Timeline: Researcher has 13 weeks to process this report. This research process began on May 22, 2010. Due date of research proposal is on June 20, 2009. As for research final report is require to be submit on August 15, 2010

Free YGB Essay - The Message of Hawthornes Young Goodman Brown :: Young Goodman Brown YGB

"`Lo! there ye stand, my children†¦Ã¢â‚¬ Ã‚  Ã‚  Ã‚  Ã‚   In the story "Young Goodman Brown", the prominent theme is that everyone has a dark side. As the dark figure clearly states, "Evil is the nature of mankind." Nathaniel Hawthorne's "Young Goodman Brown" describes the hunger for virtue people of the early 19th century had, and how that virtue is all but a dream, through his tone and imagery.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   As the passage begins, the first word read is "Lo!" An audience reads this word, and immediately gets the feeling that someone of a supreme nature or of high power is speaking. "...[T]here ye stand, my children," again allows the reader to see that some sort of father figure is about to speak to his children. The next several words describe the harsh tone of how this "figure" is speaking. This dark tone coming from words like "deep and solemn" easily sets up how the figure is speaking to his children. However, the reader receives a glimpse of a past good in this devilish character. When Hawthorne writes that the figure speaks with "almost sad...dispairing awfulness," the audience sees that the dark creature at one time might have not been so melancholy, "as if his once angelic nature could yet mourn for our miserable race." This thought runs parallel to some form of biblical text where Lucifer, an angel of God, is damned out of heavens to become the ruler of Hell. Hawthorne's background of a religious family probably makes him knowledgeable about these histories. The phrase brings about a sense of the dark figure's previous peaceful past--how the figure was once a good soul, virtuous with the rest of the audience souls. The passage gives a down tone when it describes the feeling of the dark figure. One might also get a sense of the imagery the Hawthorne accomplishes when describing the distraught figure. The audience can see the creature talking with his deep dark voice, and the fear of what really is true about our society. The figure remembers being of an "angelic nature," how he too had a virtuous persona. Unfortunately, as the context of the passage conveys, there is a harsh reality that virtuous world is just a myth. This is against all of Young Goodman Brown's beliefs that there is no evil if one sets their mind to it, but the figure proves B rown very wrong.

Othello – Notions of Powerplay

Othello embraces many instances involving the dynamic of Powerplay. This can be examined through the relationships of characters: being Othello, Iago, Roderigo and Desdemona. Iago's relationship with Othello is where the clearest examples of Powerplay can be viewed. Iago maintains an overarching power over Othello in the play. Iago is successful in manipulating both the truth and Othello, describing Casio's departure from his meeting with Desdemona: â€Å"that he would steal away so guilty like, seeing you coming†. Iago's tremendous gift with language allows him to maintain power over Othello by essentially planting doubt in his mind. Throughout the play, Iago is successful in manipulating Othello through his artificial language which portrays himself as an ‘honest' friend who is there for assistance. This is reiterated throughout the play with constant repetition of the word ‘honest' when describing Iago and this is highly ironic as he is clearly the most dishonest character in Othello. Iago is often seen enraging Othello by providing extra, unnecessary details about Desdemona's supposed betrayal. Whilst attempting to remain innocent and of a moral high ground , Iago's gift with language enables this manipulation to have a greater effect on his victim, Othello. This is clearly conveyed when he describes Desdemona's unfaithfulness with Cassio where he lies â€Å"with her, on her, what you will†. This has an astronomical impact on the Moor who's response is furious and vicious. Iago's manipulation is further explored when he quotes after Othello has a epileptic fit â€Å"my medicine, work! â€Å". This enables the audience to understand Iago's thoughts and offers them insight as he acknowledges that his medicine, being his language is having a huge effect on Othello. He is now in complete control and possesses complete power. Powerplay can be notable seen through the relationship of Othello and Desdemona as she is innocent of all his accusations and only lives to serve him. Given the context, being Venice and Cyprus in the 16th century the men are the more powerful and capable whereas women serve a stereotypical purpose. This is also seen in Othello where Desdemona is entirely faithful to her husband the Moor as he is in control of the relationship. Often, however the powerplay is turned around as Desdemona is capable of convincing Othello with her delicate voice and he becomes her victim. Ultimately, the both fall victim to Iago, the ultimate manipulator and this is clear when he visits Desdemona, asking â€Å"Can he be angry? † after she confides in him about Othello's belief in her unfaithfulness which originated from Iago. This is highly ironic and makes clear the extent of Iago's power and control over all the characters. The relationship of Iago and Roderigo is based on power and manipulation as Iago uses him for financial gain. Roderigo is blurred in his ways by his love and lust for Desdemona and Iago recognises and capitalises on the opportunity he sees by this. This is clearly seen when Roderigo tells Iago that he will â€Å"incontinently drown myself† as he believes he will never have Othello's wife and after only minutes, Iago is able to convince him to â€Å"sell all my land† in order to provide Iago with financial support. Immediately, Roderigo then leaves and the audience is confronted with a soliloquy by Iago, referring to Roderigo as a â€Å"snipe† and explaining he has no emotional connection with Roderigo and he only uses him for his money. This offers insight into Iago, his evil train of thought and his manipulative qualities. Thus it can be seen that Othello clearly offers forward examples of Powerplay which can be examined through relationships within the play. Ultimately, at the centre of all Powerplay is Iago who is capable of extraordinary manipulation due to his strong ability with language, with his most obvious examples being Othello, Desdemona and Roderigo. The powerplay is so clear between the characters that is becomes very clear that manipulation is one of the foundations of powerplay.

Washington essays

Washington essays George Washington is best known as the first president of the United States, and a man of moral fortitude with his famous cherry tree legend. However, there is much more to Washingtons extensive character and contribution that give him the legacy of being, perhaps the most influential leader in the creation of the American nation. Through his achievements as commander-in-chief during the Revolution, in support of the drafting and ratification of the Constitution, and as first president, Washington was instrumental in transforming the ideals of the Revolution into reality. His career as soldier, revolutionary, constitution-maker, and chief executive of a new nation demanded a range of skills and talents with few precedents in history. Washington proved himself to be a firm, dignified, conscientious, yet cautious president. He did not want the central government to become too strong and meticulously avoided getting too involved with Congress, since he was a firm believer of separation of powers. In addition he was not biased or prejudice against any faction of the parties. He also always tried to commit every action with proper reason, and to set a precedent with each action for the presidents that would hold office after him. He did not believe in pushing or proposing any legislation or anything that undemocratic, or unconstitutional. Washington, along with others help then was able to stabilize the government after the adoption of the Constitution. One of the precedents that Washington established was The Presidential Cabinet, which was later used by future presidents as well. Whenever, he had any doubts about a decision he would consult his cabinet, an assembly that he himself chose. While appointing the members of the Cabinet, Washington did not favor any faction of a party, and assigned several positions to different political people. He gave Alexander Hamilton the position of Secretary of Treasury, who was confer...

Free Essays on Meat Packing

Rights and responsibilities in the meatpacking industry In the early twentieth century, at the height of the progressive movement, â€Å"Muckrakers† had uncovered many scandals and wrong doings in America, but none as big the scandals of Americas meatpacking industry. Rights and responsibilities were blatantly ignored by the industry in an attempt to turn out as much profit as possible. The meat packers did not care if poor working conditions led to sickness and death. They also did not care if the spoiled meat they sold was killing people. The following paper will discuss the many ways that rights and responsibilities were not being fulfilled by the meat packing industry. At the turn of the twentieth century â€Å"Muckraking† had become a very popular practice. This was where â€Å"muckrakers† would bring major problems to the publics attention. One of the most powerful pieces done by a muckraker was the book â€Å"The Jungle†, by Upton Sinclair. The book was written to show the horrible working and living conditions in the packing towns of Chicago, but what caused a major controversy was the filth that was going into Americas meat. As Sinclair later said in an interview about the book â€Å"I aimed at the publics heart and by accident hit them in the stomach.†# The meat packing industry took no responsibility for producing safe and sanitary meat. One reason for this problem was that there was no real inspection of the meat. A quote from â€Å"The Jungle† tells of a government inspector checking the hogs for Tuberculosis, â€Å"This government inspector did not have a manner of a man who was worked to death; he was apparently not haunted by a fear that the hog might get by before he had finished his testing. If you were a sociable person, he was quite willing to enter into conversation with you and to explain the deadly nature of the ptomaines which are found in tubercular pork; and while he was talking with you you could ... Free Essays on Meat Packing Free Essays on Meat Packing Rights and responsibilities in the meatpacking industry In the early twentieth century, at the height of the progressive movement, â€Å"Muckrakers† had uncovered many scandals and wrong doings in America, but none as big the scandals of Americas meatpacking industry. Rights and responsibilities were blatantly ignored by the industry in an attempt to turn out as much profit as possible. The meat packers did not care if poor working conditions led to sickness and death. They also did not care if the spoiled meat they sold was killing people. The following paper will discuss the many ways that rights and responsibilities were not being fulfilled by the meat packing industry. At the turn of the twentieth century â€Å"Muckraking† had become a very popular practice. This was where â€Å"muckrakers† would bring major problems to the publics attention. One of the most powerful pieces done by a muckraker was the book â€Å"The Jungle†, by Upton Sinclair. The book was written to show the horrible working and living conditions in the packing towns of Chicago, but what caused a major controversy was the filth that was going into Americas meat. As Sinclair later said in an interview about the book â€Å"I aimed at the publics heart and by accident hit them in the stomach.†# The meat packing industry took no responsibility for producing safe and sanitary meat. One reason for this problem was that there was no real inspection of the meat. A quote from â€Å"The Jungle† tells of a government inspector checking the hogs for Tuberculosis, â€Å"This government inspector did not have a manner of a man who was worked to death; he was apparently not haunted by a fear that the hog might get by before he had finished his testing. If you were a sociable person, he was quite willing to enter into conversation with you and to explain the deadly nature of the ptomaines which are found in tubercular pork; and while he was talking with you you could ...

Assignment 3 Essay Example | Topics and Well Written Essays - 500 words - 5

Assignment 3 - Essay Example More so, if gays are allowed to marry, it will pile pressure to those who have not married to marry. It is observable that if gays and lesbians are allowed to marry, they will be fully integrated into normal society because relationship will engulf our thoughts and view this marriage as normal and eventually confining both the straights and gays in society. In addition, there is a greater fluidity in the relationship of gays and lesbian than straights because gays are more likely than straights to stay friends with old lovers and are less likely to become compartmentalized into isolated couples (Isaacson 302). Specialized references, books, encyclopedias, and regular book collections provide information that the reader trusts. Due to this, they offer data that is relevant and typical from personal experiences. For example, we in the gay community should not downplay the real benefits that legalizing gay marriage will bring. We are denied legal rights of marriage that the straights enjoys (Isaacson 92) Those who argue for the need to legalize gay marriage should provide relevant evidence. For instance, they argue that gays should fight for other important issues such as denial of their legal marriage rights and marginalization rather than fighting for legalization of gay marriage. This is because, some people will think that gay marriage has no biological benefits thus it should not be legalized. However, when they fight for their legal rights, it will be sensible to most people who will feel that they need to be offered a chance to medical treatment, tax benefits, and other legal rights that the straights enjoy (Isaacson 301). Internet search engine will provide up to date information on the issue of legalizing gay marriage. It is likely to be persuasive to the audience because of the credibility of the information provided. For instance, on such issue, the United States data bureau will give numbers of those people who are gays

International trade Essay Example | Topics and Well Written Essays - 1500 words - 2

International trade - Essay Example Tariffs and quotas allow domestic industry to reap more profits than it would do under free trade. Pertinently tariffs and quotas are fairly transparent, when compared to other forms of trade interventions (Kenen, 2000: 177). However, loss to the economy and society from the protection of tariffs and quotas is higher as the loss to the consumers exceeds the gain of the producer. According to the US Department of Labor, protectionism destroys eight jobs in general economy for every one saved in the protected economy (Miller and Elwood, 1998). Free trade, on the other hand, encourages nations to manufacture only those commodities in which they have specialization thus creating more and better job opportunities. Cross-national trade, thus, makes the rates of goods more competitive and allows goods to be shipped and traded internationally. Tariffs and quotas decrease the choice of goods for the consumers and raise the cost of doing business. Trade protectionism impedes economic growth, a nd its costs are far higher than its benefits. Apparent similarities apart, there are major conceptual and practical differences between quotas and tariffs. There is a general non-equivalence between tariffs and quotas. Quotas restrict the import of commodities, into the home country, in a given period of time. Through a quota, a country directly decreases the import of goods. It is a protectionist regime employed to benefit a few importers, and producers, of a particular commodity. Quota can also be referred to as the quantitative restriction on the import of goods. Kenen (2000:176) argues that quotas also provide an absolute limitation on the volume of imports. There can be a total ban of import of quantities exceeding the quota or they can be subject to a high duty rate. Transparency in the quota system is far less than that in tariff system. Normally, quotas are allocated without any