Barilla SpA - Harvard Business Case Analysis

Overview: Industry * Mature intersection by 1990. Little or no result domestically (Italy) * Export commercialize experiencing deep growth (20-25% per yr in European countries) Expect 2/3 of virgin demand from east European foodstuff. penury is high because they treasured low-priced basic food products * moderate or no seasonal demand * Highly agonistic domestically over 2000 alimentary paste makers in Italy. Declining margins. * alimentary paste market is extremely price sensitive. * kelpwort is the market attractor in Italy and is the industrys largest manufacturer. * Supply chain represents just about 55-58 calendar DOH of dry goods (30 in the CDC, 14 at the Distributor, 11-14 at the Supermarket or Independent Shops) Competitive Strategy * kelpwort is the largest pasta manufacturer in the world (35% of market in Italy and 22% of market in Europe) * Also 29% of the Italian bakehouse product market * Vertically integrated - owned mills, pasta/bread plants, an d statistical distribution network * High prize product * Largest and most advanced manufacturing facility (Pedrignano plant) Focus is on developing most efficient production methods for existing and youthful products. * Will increase focus on export opportunities. * original marketing campaigns Large scale advertising programs promotions. Also, selling in unreal box with a recognizable color variety created hearty brand name recognition and image for their pasta.

Enjoyed a bulletproof brand image in Italy * Product melt Fresh products - 21 twenty-four hour period ledge life Dry products - long shelf life 18-24 months, long suit shelf life 10-12 w! eeks (75% of glassworts sales) 800 dry SKUs; 470 pasta SKUs from 200 pasta shapes. Pasta SKU specialisation by packaging. * Plans to exploit new market opportunities in Eastern Europe. * Focus on high intensity manufacturing. Distribution Network Barilla Manufacturing Plants To Barilla CDC or Barilla depots To Distributors (GDs or DOs) To Supermarkets, Small Independent Shops... If you want to get a full essay, order it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper