Alcohol and Advertising Essay

Throughout the biography of television, cipherers have raised many questions about deluge beverageic drinkic drink publicise. Does advert knead alcohol consumption? Does it has an pretend on alcohol convolute or alcohol related disease and death? How is denote alter us? The goal of this essay is to collect secernate, both theoretical and empirical, that would shell out the question of whether advertisement affects in any measurable manner alcohol consumption and mortality from alcoholism and alcohol related disease.The alcohol and advertising industries argue that as alcoholic drink is a legal overlap it should be legally possible for it to be advertised, and that bans on alcohol advertising would have adverse effects on the alcohol market and on the media. They also argue that bans argon not justified as advertising is concerned with promoting sales of individual brands and there is no evidence of a causal link between advertising and the overall level of alcohol con sumption or the amount of alcohol related harm.The main arguments are that as well as promoting brands, advertising is also concerned with recruiting revolutionary drinkers and increasing sales among existing, and e peculiar(prenominal)ly heavy consumers. (Fisher 22-24) Henry Saffer, a new York economist who focuses in alcohol look into, assures that alcohol advertising is increasing commerce accidents and alcohol consumption. He declares, ? Until now, most of the studies done on the subject answer that alcohol advertising doesn? t affect drinking behavior.The alcohol labor uses these studies to bolster its argument that advertising only induces people to switch brands. These studies pass on coming and find nothing because they set themselves up to find nothing.?? (Abramson 1) Saffer research? K? K Much of the debate concerns the possible effects on children and young people. The Advertising Codes prohibit the specific targeting of minors, but the ubiquity of alcohol advertis ing ensures that it can hardly be missed by them. Indeed, the evidence is that even young children are aware of alcohol advertisements and tend to mobilize them.(Mackiln 251-252) ? The American Academy of Pediatrics?? shows a recent study of the impact of television on children and teenagers ? XAmerican children view over 23 hours of television per week. ?XTeenagers view an average of 21 to 22 hours of television per week. ?XBy the time todays children reach age 70, they will have spent to 10 old age of their lives watching television. ?The American Academy of Pediatrics?? states that television advertising influence education and conduct of children and adolescents.They believe that ? time spent watching TV could be better spent on constructive activities.?? Some separate statistics that are shown are ? XAmerican children have viewed an estimated 360,000 advertisements on television before graduating from higher(prenominal) school. ?XAmerica children view nearly 2,000 beer and wine commercials on television. Beer, wine and liquor companies clear over $2 billion per year on advertising and promotion. (1) perchance the most commonly held assumption by researchers in the field is that advertising works.There is a strong belief that advertising affects consumption of alcoholic beverages and is related to the adverse consequences of excessive use. Hilary Abramson, describes in her article ? Alcohol Ads annex Drinking?? the study ? The Alcohol Epidemiology program at the University of Minnesota?? has count some restrictions that can be apply in a special event, business or organization. The restrictions are noooooooo Works Cited Abramson, Hilary. ?Alcohol Ads Increase Drinking.?? frightful 1997. November 23, 2002 Abramson, Hilary. ?Warning TV Alcohol Ad Warning Could Work.??August 1995. November 23, 2002 ? The American Academy of Pediatrics.?? November 23, 2002 Fisher, Joseph C. ?Exposure to Alcohol Images in Mass Media.?? Advertising, Alcohol Consumption, and shout out A Worldwide Survey. Connecticut Greenwood Press, 1993. 28-55. Hanson, David J. ?Alcohol Advertising.?? 1997-2002. November 23, 2002 Macklin, Carlson Les. , ed. ?Adolescents? Attention to Beer and Cigarette photographic print Ads and Associated product Warnings.?? Advertising to Children Concepts and Controversies. California SAGE Publications, 1999. 251-275.