Mkt 421 Final Exam

1) concord to the text, merchandising means A. Selling. B. Much much than sell and advertise. C. Producing and selling. D. publicize. 2) For Tesla, a overbold ho riding habit t eyelid nettles an electric sports railcar, estimating how m either competitors will make electric vehicles and what kinds they will make, is A. A end crossway activity. B. One of the universal functions of innovation. C. An congresswoman of the micro-macro dilemma. D. A cut hit of trade. 3) Which of the interest contentions outdo describes the innovative view of merchandising? A. merchandise should discern over appendageion, accounting, and financial services at bottom a strong.B. The job of mart arrayplaceing is to demoralise rid of whatever the follow is producing. C. merchandise is concerned with generating a single reciprocation between a firm and a customer. D. merchandiseing begins with anticipating potential customer inescapably. 4) professed(prenominal) Dental a ffix has been victoriously selling dental instruments to dentists for the past 20 years, and has positive strong customer relations. When learning for rude(a) trade opportunities, Professional Dental Supply will most bidly look first at A. securities industry raisement. B. variegation. C. harvesting bringment. D. food market penetration. ) To compete more(prenominal) than success soundy with its many competitors offering packaged cookies, non suitable Amos added its own line of extra lowset premium cookies. This seems to be an effort at A. Market conditionment. B. Market penetration. C. intersection point training. D. Combination. 6) Which of the chase statements regarding merchandise strategies is FALSE? A. Developing successful mart strategies does non need to be a hit-or-miss proposition. B. These strategies must comely the needs of mark customers, and a firm is likely to get a militant advantage if it just meets needs in the same way as to the highes t degree different firm. C.These strategies require decisions just slightly the specific customers the firm will sharpen and the market integrate the firm will develop to appeal to that prat market. D. It is make utilise offul to gauge of the market strategy forgening dish out as a narro throw outg-down move. 7) A firms marketing mix decision beas would NOT accept A. Price B. People C. Product D. forwarding 8) Which of the chase is true? A. The harvest-festival P in the marketing mix stands for solely obvious merchandise. B. The product P in the marketing mix stands for both physical goods and services. C. The product P in the marketing mix stands for both physical goods and tangible D.The product P in the marketing mix stands for lone(prenominal) physical goods. 9) Product is NOT concerned with A. Wholesale outlay. B. Branding. C. Packaging. D. tonus level. 10) Dell, Inc. wants to offer customers televisions in addition to computers. This is a change in their _____________________ A. personnel. B. promotional materialal. C. product. D. determine. 11) Hewlett-Packard sells in-person computers by means of specialty computer stores, electronics superstores, and its own net site. The marketing mix variable that is be considered here is A. Product. B. Placement. C. packagingal. D. Pricing. 2) The ______ argona of the marketing mix is concerned with decisions or so getting the rightfield product to the localise market when and where it is wanted. A. Promotion B. Place C. People D. Product 13) The primary(prenominal) difference between a marketing strategy and a marketing image is that A. A marketing strategy provides more detail. B. A marketing strategy omits pricing plans. C. A marketing plan includes several(prenominal) marketing strategies. D. Time-related details be include in a marketing plan. 14) A marketing plan is A. A marketing strategyplus the time-related details for carrying it out. B. A target market and a rela ted marketing mix.C. A marketing strategy. D. A marketing program. 15) Which of the following is discontinue of a complete marketing plan? A. Competitors marketing strategies. B. What company resources ( constitutes) be required and at what rate. C. How different marketing mixes (for different target markets) relate to each early(a). D. All of these. 16) merchandising strategy planners should recognize that A. Large firms like General Electric, butt, and Procter & Gamble ar too bouffant to aim at clearly defined markets. B. objective marketing is not particular to small market segments. C. green goddess marketing is often very(prenominal) effective and desirable. D.Target markets should not be handsome and gap out. 17) Target marketing, in production line to slew marketing, A. Ignores markets that are large and spread out. B. Focuses on fairly homogeneous market segments. C. Assumes that all customers are basi wawly the same. D. Is limited to small market segments. 1 8) Good marketing strategy planners know that A. Mass marketing is often very desirable and effective. B. The hurt mass marketing and mass seller mean basically the same thing. C. Target marketing does not limit cardinal to small market segments. D. Firms like Nabisco and WalMart are too large to aim at clearly defined target markets. 9) ______________ is the process of naming panoptic product-markets and thus segmenting these broad product-markets in order to select target markets and develop suitable marketing mixes. A. Mass marketing B. Market aligning C. Diversification D. Market segmentation 20) Clustering techniques use to segmenting markets A. Usually require computers to convocation hatful based on data from market query. B. Remove the need for managerial judgment. C. egest the need for marketing managers to specify in advance what dimensions might be applicable for baseing consumers. D. All of the above are true. 1) The process of naming broad product-markets an d then segmenting them in order to select target markets and develop suitable marketing mixes is called A. Market reading. B. Market penetration. C. Market research. D. Market segmentation. 22) Procedures that develop and analyze impudent entropy to economic aid marketing managers make decisions are called A. analytical research. B. Strategy planning. C. merchandising research. D. Operational planning. 23) ________________ ________________ utilizes qualitative and quantitative psychoanalysis procedures to athletic supporter marketing managers make more informed decisions. A. Marketing structure.B. Marketing planning. C. Marketing research. D. Marketing processing. 24) A ______________ is an organized way of continually collect and analyzing data to get teaching to help marketing managers make ongoing decisions. A. Marketing research project B. Marketing information system C. Marketing research segment D. Marketing model 25) Marketing research which seeks structured response s that freighter be summarized is called A. qualitative research. B. Focus group research. C. Situation analysis research. D. Quantitative research. 26) One of the major disadvantages of the commission group interview approach is hat A. It is difficult to get in-depth information about the research topic. B. It is difficult to measure the results objectively. C. in that respect is no interviewer, so the research questions may not be answered. D. Ideas generated by the group cannot be tested later with other research. 27) Focus groups A. Always do a good job of representing the broader target market. B. abide results that are largely dependent on the viewpoint of the researcher. C. Are high-ticket(prenominal) compared to other marketing research methods. D. Are commonly composed of 10 to 15 flock as participants. 28) The observing method in marketing researchA. Is apply to put on data without consumers being influenced by the process. B. whitethorn require customers to ch ange their normal shop behavior. C. Is not suitable for obtaining primary data. D. Uses personal interviews. 29) The attitudes and behavior patterns of people are part of the A. Competitive environment. B. Social and cultural environment. C. Firms resources and objectives. D. political environment. 30) Which of the following statements about consumer products is true? A. medium products are those that customers normally are least(prenominal) willing to search for. B.Shopping products are those products for which customers unremarkably want to use routinized buying behavior. C. unwanted products are not shopped for at all. D. thingamabob products are those that customers want to buy at the lowest possible price. 31) ______________ is the process of naming broad product-markets and then segmenting these broad product-markets in order to select target markets and develop suitable marketing mixes. A. Mass marketing B. Strategic planning C. Market positioning D. Market segmentation 32) Which is the first stride in market segmentation? A. duty assignment a broad product-market of interest to the firm.B. Evaluating market segments to determine if they are large enough. C. determination integrity or both demographic characteristics to divide up the whole mass market. D. Clustering people with confusable needs into a market segment. 33) The first tonicity in market segmentation should be A. Finding a demographic group likely to use your products. B. Defining most broad product-markets where you may be able to operate reachably. C. Deciding what new product you could develop. D. Evaluating what segment(s) you currently serve. 34) Which of the following is NOT one of the texts product life calendar method stages?A. Market introduction B. Market growth C. Market maturity D. Market penetration 35) The product life cycle A. Applies more to respective(prenominal) brands than to categories or types of products. B. Shows that gross revenue and simoleons unrav el to move together over time. C. Describes the stages a new product idea goes done from beginning to end. D. Has five major stages. 36) tom turkey and Sally Jones are preparing to corrupt a new car. He currently has a Toyota Camry and she has a Honda Accord. They now take two children under age 5, so they plan to trade in Sallys car to purchase a minivan.Sally and gobbler decided on a Honda Odyssey because Sally is familiar with Hondas and thinks they are very reliable. In this purchase situation, Tom and Sallys family life cycle stage is a _____________ segmentation dimension, and the benefit Sally seeks (reliability) is a _____________ segmentation dimension. A. geographic behavioral. B. Demographic geographic. C. Geographic demographic. D. Demographic behavioral. 37) Regarding product life cycles, which of the following is NOT true? A. It is normally expensive for a new firm to gain in the market maturity stage. B.Industry profits are likely to level off or decline before gross revenue level off. C. The level of promotion usually decreases in market maturity because there is less revenue to cover the cost. D. galore(postnominal) tightfitting substitutes are usually competing in the market maturity stage. 38) An industrys sales harbour leveled off and profits are declining in oligopolistic challenger. Consumers see competing products as homogeneous. Several firms make dropped out of the industry, but a new one entered recently. Firms in the industry are trying to avoid price-cutting by expending on persuasive advertising.These firms are competing in which stage of the product life cycle? A. Market introduction B. Market growth C. Market maturity D. Market development 39) During the market introduction stage of the product life cycle A. Funds are being invested in marketing with the scene of time to come profits. B. Considerable money is played out on promotion while place development is left until later stages. C. Products usually show large pro fits if marketers eat up successfully carved out new markets. D. Most potential customers are kinda anxious to try out the new-product conception. 40) Advertising allowances A.Set the allowance amount as a percent of the retailers actual purchases. B. Are price reductions to firms further along in the melodic line to encourage them to advertise or otherwise promote the firms products locally. C. Involve intermediaries and producers sharing in the cost of ads. D. Allow for coordination and integration of ad messages in the pedigree. 41) SGCA is having a sales challenger to encourage retailers to quickly reduce the arsenal of SuperGamer computers. Retailers with the highest sales during the next month win an expense paid trip to a special dealer meeting at a resort in Hawaii. This is A.An example of a producer using sales promotion in the channel. B. Probably outlaw(prenominal) because it might encourage price competition among retailers. C. An example of cooperative advertis ing. D. The type of promotion that continues to impact sales even afterwards the promotion is over. 42) While watching a television program, Liza gets a telecommunicate call just as a commercial is starting. She presses the mute button on the televisions remote control and takes the call, so she pays no attention to the commercial. In terms of the colloquy process, the telephone call is an example of A. Feedback. B. Noise. C. Encoding.D. Decoding. 43) A producer using very rapacious promotion to get final consumers to mystify a bun in the oven intermediaries for a new product has A. A pushing policy. B. A target marketing policy. C. A displace policy D. A selective distribution policy. 44) American Tourister, Inc. a producer of luggageis planning to inaugurate a new product line. The marketing manager is having her sales force call on retailers to explain American Touristers consumer advertising plans, the unique features of the new luggage, how the distributors can best pro mote it, and what sales volume and profit margins they can reasonably expect.This is an example of A. A pushing policy. B. Intensive distribution. C. A pulling policy. D. Selective distribution. 45) Integrated direct-response promotion A. Is not necessary or useful when the channel of distribution involves intermediaries. B. Is usually part of a pushing effort rather than part of a pulling approach. C. Focuses on achieving a measurable, direct response from specific target customers. D. None of these are true. 46) Which of the following statements about positioning is NOT TRUE? A. It helps marketing managers know how customers view the firms offering. B.It refers to how customers think about proposed or present brands in a market. C. It often makes use of techniques such(prenominal) as perceptual mapping. D. Positioning issues are oddly important when competitors in a market are very dissimilar. 47) When segmenting broad product-markets, cost considerations tend A. To preface to a large number of small, but very homogeneous, product-market segments. B. To lead to more aggregating. C. To encourage managers to disregard the measuring stick that a product-market segment should be substantial. D. To be unimportant as long as the segmenting dimensions are operational. 48) Positioning analysis A.Shows that managers and customers usually view present brands similarly. B. Is not a product-oriented approach. C. Helps managers understand the actual characteristics of their products. D. Is a optic aid to understanding a product-market. 49) A _____ is a market with very similar needs and sellers offering various close substitute ways of satisfying those needs. A. Product-market B. Target market C. Generic market D. regular market 50) Which of the following is NOT a trend bear on marketing strategy planning in the area of transnational marketing? A. Decreasing role of airfreight. B. world(prenominal) communication over the Internet.C. Tensions between have and have -not cultures. D. More attention to trade by small companies. 51) When a company grows globally, this is an example of A. Market penetration. B. Diversification. C. Market development D. Product development. 52) Identify the incorrect statement about sales promotions. A. The availability of more ad agencies and specialists has spurred growth in sales promotions. B. Changes in technology have do sales promotions more efficient. C. Sales promotions have increased because of competition in rising markets. D. Sales promotions can be used as tools to overcome consumer price resistance. 3) Which of the following is a key trend affecting marketing strategy planning? A. harvest of marketing information systems. B. Less use of technology in personal selling. C. precedential and ethnic submarkets are getting smaller. D. slow-moving new-product development. 54) It is usually the _________ job, perhaps with help from specialists in technology, to decide what types of sales technology too ls are needed and how they will be used. A. get managers B. Marketing executives C. Sales managers D. Procurement managers 55) The future poses many challenges for marketing managers because A.Social responsibility applies only to firmsnot to consumers. B. New technologies are qualification it easier to abuse consumers rights to privacy. C. It is marketing managers who have full responsibility to preserve our macro-marketing system. D. The marketing concept has become obsolete. 56) Many Internet sites, such as Autobytel. com and Edmunds. com, have extensive information about the prices of new and used vehicles that anyone can use for free. In light of the availability of this information, what is the responsibility of consumers to use it? A. Consumers should not entrust any information they receive from any source except the government.B. Consumers should not use it because it gives them an unfair advantage over car dealers. C. Consumers can use it, but should not feel a responsi bility to do so. D. Consumers have a responsibility to use the information and be smarter customers. 57) Which of the following statements about estimable behavior in lineage is true? A. The legal environment sets the prescriptive standards of respectable behavior. B. The legal environment sets the highest standards of ethical behavior. C. The legal environment sets the minimum standards of ethical behavior D. The legal environment sets the maximal standards of ethical behavior.