Martha Stewart's Case Analysis Essay Example | Topics and Well Written Essays - 1250 words

Martha Stewarts Case Analysis - Essay ExampleThe companys stated market is as big as everyone who has a house. The company is shown to have four segments which atomic number 18 divided into three platforms in order to leverage investments. There is the Omnimedia platform which is divided into publishing (focusing on the Martha Stewart Living (MSL) magazine, Martha Stewart Weddings as well as a selection of special interest magazines and books and a naked as a jaybird York Times column) and television (focusing on the Martha Stewart Living television series, From Marthas Kitchen, prime time specials and Christmas events).There is to a fault the OmniMerchandising platform (focusing on Martha Stewart branded lines ranging from the Martha Stewart Everyday line to the Martha Stewart Home line, distributed principally through Kmart and Sears respectively) and the Internet/ devise Commerce platform (focusing on Martha by Mail catalog and the marthastewart.com website). Stewart herself is the driving force behind the company, maintaining control over the company following privatization with 60% control of shares and 96% control of votes. She maintains close relationships with her female predominate board of directors while her family also play an important role in the business.The root problem of the overcompensate is that it is difficult to assess the value and long term future of a company which is based just about a personality. This is because the company could be seriously adversely affected by a change in public opinion with regards to Martha Stewart herself. This problem exists because the company has become a personality led brand. It is therefore highly difficult to predict how public opinion will react to the personality in the future if their perceive strengths are threatened. Examples in the case study include criticisms of Stewart as being difficult to work with, as setting unreasonably