'Why Stay Connected\r'

'To watch attached with bulk we love, admire or simply fate to do business with is not as saturated as it seems. Thanks to affectionate media we urinate the mogul to communicate by the kind clear with effective a click of a button. With so oftentimes culture to sh ar, I believe population persona computers eachday for societal relationships, functionality, colonization, context and commerce because it trys a exploiter friendly have it off thats inviting and receptive. In todays society, brotherly networking has become ilk an operating system where all experience loafer be social and user friendly.For most plurality, the web is a viable shot that is used everyday of the week from the sounding of the timidity clock, until television puts us to sleep. This tool is capable of transporting randomness with text, audio, video or graphics crosswise the world and can go virtually in an instant to and from anyone with a device and web access. Its estimable shari ng personalized and accurate capacity with friends, family or business associates who rely on the web and range staying connected while underdeveloped social relationships. When developing social relationships its meaning(a) to stay open and kind at all times.Since people can instantly enjoy connecting with family and friends for free on social sites ilk Backbone, it allows loved ones from new(prenominal) countries to communicate without incurring big-ticket(prenominal) phone bills. Sometimes Internet use can cause a decline in fount-to face time with families. In the article Successful Farming, A 2009 mess of 2,000 households by the University of Southern Californians Enablers Center for the digital Future reveals that 28% of Americans admit that they spend little time with members of their household. During the past decade, Merganser survey sight that sh atomic number 18d family time ranged from 22. 6 to 29. 8 hours per calendar month (Devise, C. 09 pig. 61). These sta tistics coincides with the explosion of social networks. The article as well as goes on to mention that Passbooks user base catapulted to 200 one thousand million in 2009 from 140 million in 2008. The survey crowns out that 52% of users say the Internet is â€Å"important” or â€Å"very important” in sustaining relationships. and how important does the functionality play in business relationships? When considering the sites intend for users through Functionality, the function of the site essential be fulfilled. When a business positions itself to sell products, the site must be able to describe these items along with a summary about the company. fit to the article, blade Site Functionality (Barnes, 2010), it lists leash rules of function for companies to have success in merchandising their products. The first rule is to â€Å"be quick and to the point. ” Companies shouldnt field of force their visitors to flash and distracting images on the sales page o f the site. The finis here is not to loose your visitor in the lead you sell them. The second rule is â€Å"think wish swell a visitor, not like yourself. ” This particular strategy financial aids the visitor to erupt understand what you are interchange because of how transparent it is to read and access the product. Simplicity her is the key.The ordinal rule is â€Å"assist, dont constrain. ” What this rule is clearly stating is treat your visitors like guess in your house. Show courtesy in the way you respond on your site, if visitors type an remove quantity field. Instead of saying â€Å"Invalid Quantity,” say, â€Å" disport enter just whole numbers in Quantity. ” This approach helps the visitors relax and feel comfortable, as they pass on have a better boilersuit experience on the site. Delta Air Lines is a good type of a company that has taking strides to accommodate their nodes without going through the technicalities of booking lig hts and hectic checking-inns.According to (NYSE: DEAL) Delta was named â€Å"Top Tech- golden U. S. Airlines” by Popcorn magazine for its airport recharging send (Technology & Business Journal, 2012). This recognition was based on Delta having in-flight Wi-If on more domestic flights than any other(a) holder and smartened APS with innovative features including baggage tracking, airport sign in and the ability to book tickets straightaway from Backbone, while enjoying 24-hour customer service via peep. Since customer service is first shed light on for some companies is in that respect a way for in that location company sites to become more social?I believe one of the best ways for every page to have a social experience, is through Colonization. Identity technologies like Backbone Connect, Opened, as well as existing identities will soon colonise the web in the near future, making every webbing a social experience even off if they dont want to participate. Using Backbone for example, if you look at majority of television and radio adverts, you are speedily directed to the companys Backbone address. This call of action is a form of branding, which allows a company to communicate in a timely and informal manner.This teeth invites feedback and interaction with customers. Many brands are taking advantage of corporal pages like Coca Cola, which is the leading product on Backbone with over 20 million people â€Å"liking” its page (Towns, 2011). This style of Colonizing allows companies to inject their constitution onto a web page, pushing employees to post comments, photographs and videos to nurture a companys personality in a good way. A company would not move in the right direction if the context werent complete.This is wherefore subject field is so important because it personalizes an accurate account of the companys selling campaign. Content is the fuel of the social web in that it brings a product launch to life through short films, videos, commercials, and emails by the product developer all-starting with a simple concept. According to the NYSE, Nielsen released results of a new re search field of view revealing online content as a concurrence tissue for Internet users with 27 million pieces of content shared on a daily priming coat (NYSE: AOL, 2011).The results also show that 53% time worn out(p) on the Internet is directly attributed to content consumption, and consumer social graphs play a key role in sharing content with email as the firsthand sharing tool. Nearly one-quarter of all social media messages transmit links to content (NYSE: AOL, 2011). In the web search world, one of the most undocumented forms of Content is word- of- sass. According to the Keller Fay Groups Talk Track, as much as 90% of word-of- mouth takes place offline (Hawthorne, Chromic, 2012). This form of content is outspread and sporadic across the Internet.Many agencies and research companies pull their information from multiple sources, which focus on finding online word-of- mouth and tone in posts to blobs, chew rooms, consumer review sites, social networking sites, and viral videos. Depending on the clientele of a website, the reviews and overall impressions of a product may be marketed differently. So how can word-of-mouth be leveraged through social commerce? When communities define different products and services, you are address of Commerce, which is online and already social.A Nielsen report (2011) highlighted that 90% of consumers trust the opinions of people they know. 70% trust anonymous ratings and reviews posted online, compared to reasonable 33% who trust online banner ads. Many brands have shied away from social media when asking for the sale. For example, Mobile Web has become a key focus for developers as a recent survey points out that 66% of the developers rate Mobile Web support as a top priority for 2012 (Computers, Networks ; Computers, 2012). The article goes on to say tha t Bloodmobiles one-click purchase flow will help developers to accelerate revenue through direct carrier billing.This offers customers a simple and roaring payment flow, which translates directly to higher revenue. Another example of how commerce solutions are becoming easier for consumers is the partnership with Ecocide, Inc. , producer of the worlds first platform-neutral, rope-in shop class detergent builder widget and website builder egg yolk to provide its e-commerce solution to Yolk customers. Yolk is the leading website builder that lets individuals and small businesses relieve oneself websites with no technical expertness required (Computer Weekly New, 2012).Yolks Online Store package provide by Ecocide allows users to quickly create a stack away by setting it up in their Yolk dashboard and dropping it into any page of a new and existing site. This all-in-one solution is for customers looking to create a website and start selling online. When you look at the many bran ds that use social applications, its not only in erect support of e-commerce activities, but also its in anticipation that it will deliver on the bottom line at some point in the near future.Such brands like Dell, who use Twitter for sales promotions, Trapdoors who uses Backbone to funnel sales and Matter, the teras toy store who launched Shop Together which enables people in different locations to see what each other sees and talks about different products using an onscreen chat window. This social application has generated billions of dollars to major companies who understand the vastness of social networking. In conclusion, we now understand better the need to connect and share with people globally and how cost effective and easy it is to stay in touch with friends, family and businesses through the social web.Social relationships are birthed from social networks, which become operating systems that provide services to customers who are looking for a social experience online. W ithout a sites purpose being as simple and easy to follow, consumers will be lost in translation. Thats why it is so important for networking sites to create a user-friendly atmosphere thats inviting and receptive. The reasons why people use the web are simply for the benefits. Without social relationships, functionality, colonization, context and commerce, there will be no desire to stay connected online.\r\n'